I played a pivotal role in the narrative development of the Fashion Show Las Vegas (FSLV) launch. Led cross channel marketing copy for the rebrand rollout campaign, which included creating the new tone & voice, messaging, and conceptualizing the look and messaging for the launch video.

FSLV is the owner and driver of fashion culture. Never exclusive, always inclusive, FSLV celebrates diverse culture, art, activism, and more—redefining what fashion means. Ambitious, authentic, and dynamic, FSLV makes and curates moments and experiences, encouraging everyone to be their most expressive self.