Fashion Show Las Vegas Rebrand

I played a pivotal role in the narrative development of the Fashion Show Las Vegas (FSLV) launch. Led cross channel marketing copy for the rebrand rollout campaign, which included creating the new tone & voice, messaging, and conceptualizing the vision and messaging for the launch video.

FSLV is the owner and driver of fashion culture. Never exclusive, always inclusive, FSLV celebrates diverse culture, art, activism, and more—redefining what fashion means. Ambitious, authentic, and dynamic, FSLV makes and curates moments and experiences, encouraging everyone to be their most expressive self.

Client Name
Brookfield Properties- Retail
  • FSLV Launch Video

  • In-Store/Digital & Print Ads

    In-Store/Digital & Print Ads
  • Revamped Tagline

    Revamped Tagline
  • FSLV Mission Statement

    FSLV Mission Statement
  • Print Ad

    Print Ad
  • Digital Ad

    Digital Ad
  • Digital Ad

    Digital Ad