Alexandra Torissi | Website Launch

Developed the social media marketing strategy for online store by taking audiences on a journey, from production to the website launch. This was achieved through SEO-rich copy, visually appealing content and constant engagement through social media channels. I researched like-minded prospects, potential customers and taste makers by searching keywords that related to our brand. This generated connections with local and national fashion bloggers and influencers that built relationships and created opportunities to collaborate. The online store produced $2000 sales after its initial launch. Over the course of two weeks, saw a steady stream of sales and 25% increase in social media followers.


  • When customers signed up for preview, they were given an exclusive look into the lookbook campaign. For the homepage, I chose the typography font and placement and also developed original content.
  • I created the design for pre-order landing page. This included: graphic template, selected typography and content.
  • Sample page from fall campaign. I selected the typography, created the graphic template and content.
  • After showing previews of the collection, customers had a chance to view and pre-order the products after inputting their information through this invitation.

  • Discussed Milan Fashion Week as it coincided with the Italy production trip. Brought more brand awareness to social media pages by leveraging the event. Also began posting on the beginnings of the fall collection.

  • Gave behind-the-scenes sneak peeks into campaign photo shoot to get audience excited for the final product.

  • Created template and selected typography placement and style. This was used on social media channels to capture attention from online viewers.
  • Took the creative lead in developing the online store homepage.