Developed the social media marketing strategy for online store by taking audiences on a journey, from production to the website launch. This was achieved through SEO-rich copy, visually appealing content and constant engagement through social media channels. I researched like-minded prospects, potential customers and taste makers by searching keywords that related to our brand. This generated connections with local and national fashion bloggers and influencers that built relationships and created opportunities to collaborate. The online store produced $2000 sales after its initial launch. Over the course of two weeks, saw a steady stream of sales and 25% increase in social media followers.
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Vogue Magazine Advertorial
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Grand Canal Shoppes Cookbook
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Fashion Show Mall Rebrand
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Video Scripts/Messaging
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Preference/Journey UX Emails
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Stop Searching, Start Living Campaign
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Grand Canal Shoppes
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Campaign Landing Pages
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Interoffice Mail Zine | The Office Sweater
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#InThisTogether Campaign
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Luxury Garage Sale | Email Newsletters
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Brookfield Properties | Social Media
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Quarantine Social Media Games
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Dark Matter Album Release | Paid Posts
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Brookfield Properties | Ad Copy
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GOAT | Product Copy
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Alexandra Torissi | Advertising Materials
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Alexandra Torissi | Website Launch
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Alexandra Torissi | Store Launch
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Luxury Garage Sale | Social Media Copy
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Luxury Garage Sale | Product Copy
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18th Street Garage | Social Media Copy
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GGP | Ready, Set, Summer Campaign
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Cox | Web & Ad Copy
Discussed Milan Fashion Week as it coincided with the Italy production trip. Brought more brand awareness to social media pages by leveraging the event. Also began posting on the beginnings of the fall collection.