Developed the social media marketing strategy for online store by taking audiences on a journey, from production to the website launch. This was achieved through SEO-rich copy, visually appealing content and constant engagement through social media channels. I researched like-minded prospects, potential customers and taste makers by searching keywords that related to our brand. This generated connections with local and national fashion bloggers and influencers that built relationships and created opportunities to collaborate. The online store produced $5000 sales after its initial launch. Over the course of two weeks, saw a steady stream of sales and 25% increase in social media followers.
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IHAF & GDUSA Award-Winning Stop Searching, Start Living Campaign
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Vogue Magazine Advertorial
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Fashion Show Las Vegas Rebrand
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Venetian® Resort Grand Canal Shoppes Branding
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Tysons Galleria Rebrand
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LGS | Email/Digital
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Hollister
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Briggs & Riley
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Video Scripts/Messaging
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GDUSA Award-Winning Ala Moana Center Rebrand
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Alexandra Torissi | Website Launch
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LGS | Social Media
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Ulta Beauty | Mockups
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Activations/Events
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Styling Subscription Program
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Boston Proper
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Kendra Scott
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More Email Marketing
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Holiday
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Brookfield Properties | Ad Copy
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Brookfield Properties | Social Media
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Preference/Journey UX Emails
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Whirlpool
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WorldStrides
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Grand Canal Shoppes Cookbook
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Campaign Landing Pages
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Interoffice Mail Magazine
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GOAT | Product Copy
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Editorial Articles
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LGS | Product Copy
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B2B/Corporate
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#InThisTogether Campaign
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18th Street Garage | Social Media Copy
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Alexandra Torissi | Advertising Materials
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Alexandra Torissi | Store Launch
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Dark Matter Album Release | Paid Posts
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GGP | Ready, Set, Summer Campaign
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Cox | Web & Ad Copy
When customers signed up for preview, they were given an exclusive look into the lookbook campaign. For the homepage, I chose the typography font and placement and also developed original content.